OUR STORY

Every great idea starts with a problem — and ours began in the kitchens of independent takeaways. The Brown Brothers, experienced in the food and hospitality industry, saw firsthand how small takeaway owners were struggling to compete with big franchises. Hidden fees, supplier lock-ins, surprise audits, constant marketing pressures, and the need to grow someone else’s brand left many hardworking operators frustrated, overworked, and underpaid.

Determined to change this, the Brown Brothers asked: “What if independent takeaways could enjoy the advantages of a franchise — support, marketing, buying power — without giving up their freedom, profits, or creativity?”

Before building TakeawaySupermarket.com, the Brown Brothers studied dozens of successful chains and brands, learning what made them thrive. They then adapted these concepts to be fully brandable, so individual takeaways could implement them directly — with greater profitability, efficiency, and independence.

That insight sparked the creation of TakeawaySupermarket.com. From day one, our goal was simple but powerful: empower independent takeaways to thrive together. We built a network where operators could:

  • Buy smarter and save more through collective purchasing power

  • Access expert resources — from menu design to marketing strategies

  • Develop custom-branded food concepts that set them apart from competitors

  • Benefit from discounted platform fees and supply costs

  • Innovate continuously with fresh ideas and expert guidance

  • Keep full ownership and control of their business

By combining the strength of a community with the independence of single operators, we created a model where small businesses can compete like the big players while staying true to their own brand and vision.

Today, TakeawaySupermarket.com supports hundreds of takeaways across the country, helping them grow, innovate, and succeed — without sacrificing the independence that makes them unique. Every day, we see operators who once felt isolated and restricted now thriving, confident, and free to focus on what they do best: creating great food and unforgettable experiences for their customers.

Our mission is simple: freedom, profitability, and community for every takeaway owner. And we’re just getting started.